Privacy Policy

Last updated: November 10, 2026

Denfence – Deck and Fence Company (“Denfence,” “we,” “us”) builds fences and decks in Colorado Springs and the surrounding area. This policy explains what information we collect through denfence.com, by phone and text, and through our online booking and financing tools, how we use it, and the choices you have.

1. Information we collect

Information you give us

Estimate and contact forms: your name, phone number, ZIP code, project details (for example, approximate fence length) and anything you write in the message field.
Online booking (Housecall Pro): your name, contact details, service address and preferred appointment time.
Phone calls and text messages: your phone number, the time and length of the call, and what you tell us. Calls may be recorded for quality and training purposes.
Financing (Wisetack): if you apply for financing, you provide your information directly to Wisetack and its lending partners under their own privacy policies. We receive limited information, such as whether you were approved and for what amount.
Facebook and Instagram lead forms: if you request an estimate through a form on Facebook or Instagram, Meta shares the information you submit in that form with us.

Information collected automatically

When you visit our website, we and our service providers automatically collect information such as the pages you view, how you interact with them, your browser and device type, an approximate location based on your IP address, and the website or ad that brought you to us. This is done with cookies and similar technologies (see section 3).

2. How we use your information

To respond to your request, prepare your estimate, schedule visits and complete your project.
To call or text you about your estimate, appointments and project.
To send invoices, process payments and handle warranty questions.
To understand how visitors use our website, improve it, and measure which advertising works.
To protect our website and forms from spam and fraud.
To comply with legal, tax and accounting obligations.

3. Cookies, analytics and advertising

We use the following third-party tools on our website:

Google Analytics – to understand website traffic and usage.
Google Ads – to measure the results of our ads on Google (for example, when a visitor submits a form after clicking an ad).
Microsoft Clarity – to see how visitors use our pages (clicks, scrolling and anonymized session replays) so we can improve the site.
CallRail – shows a tracking phone number on the site so we know which ad or page led to a call.
OpenAI advertising – to measure the results of our ads shown in ChatGPT.
Embedded content – Google reviews (displayed through Trustindex), maps (OpenStreetMap), videos and the Housecall Pro booking window may set their own cookies when they load.

You can block or delete cookies in your browser settings. You can also limit personalized ads from Google at adssettings.google.com and opt out of Google Analytics with the Google Analytics opt-out browser add-on. Blocking cookies will not stop you from contacting us or requesting an estimate.

4. How we share information

We do not sell or rent your personal information. We share it only:

With service providers who help us run our business, such as website hosting, scheduling and invoicing (Housecall Pro), call tracking (CallRail), email, financing (Wisetack), and the analytics and advertising tools listed above. They may use the information only to provide their services.
With crew members and subcontractors who perform work at your property, limited to what they need to do the job.
When required by law, or to protect our rights, our customers or the public.
As part of a merger, sale or transfer of our business, in which case this policy will continue to apply to your information.

5. Text messages

If you give us your phone number, we may send you text messages about your estimate, appointments and project. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. We do not share your mobile number or text-messaging consent with third parties for their marketing purposes.

6. How long we keep information

We keep your information for as long as we need it to provide our services, honor our warranty, and meet legal, tax and accounting requirements. After that, we delete it or keep it in a form that no longer identifies you.

7. Security

We use reasonable safeguards to protect your information. However, no website, internet transmission or storage system is completely secure.

8. Your choices and rights

You can ask us to tell you what personal information we have about you, correct it, or delete it, and you can opt out of calls, texts or emails from us at any time. Depending on where you live, including under the Colorado Privacy Act where it applies, you may have additional rights. To make a request, contact us using the details below. We will respond within 45 days.

9. Children’s privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us information, please contact us and we will delete it.

10. Links to other websites

Our website links to other websites, such as Google, Facebook, Instagram, Thumbtack, Housecall Pro and Wisetack. Their privacy practices are governed by their own policies.

11. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows when it was last changed.

12. Contact us

Denfence – Deck and Fence Company
Colorado Springs, Colorado
Phone: (719) 294-0466
Email: est@denfence.com